And by the time he sat down, the meeting was over. When he was done, the most powerful person in the room-the CEO of General Mills-stood up to speak, clearly annoyed.
To deny the problem, he said, is to court disaster. This executive then launched into a damning PowerPoint presentation-114 slides in all-making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. Increasingly, the salt-, sugar-, and fat-laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. On the agenda: the emerging epidemic of obesity, and what to do about it. In the spring of 1999 the heads of the world's largest processed food companies-from Coca-Cola to Nabisco-gathered at Pillsbury headquarters in Minneapolis for a secret meeting. Michael Moss reveals how companies use salt, sugar, and fat to addict us and, more important, how we can fight back. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Atlantic * The Huffington Post * Men's Journal * MSN (U.K.) * Kirkus Reviews * Publishers Weekly #1 NEW YORK TIMES BESTSELLER * WINNER OF THE JAMES BEARD FOUNDATION AWARD FOR WRITING AND LITERATURE From a Pulitzer Prize-winning investigative reporter at The New York Times comes the explosive story of the rise of the processed food industry and its link to the emerging obesity epidemic.
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